Last week VISCOM 2021, the most important fair in Europe dedicated to the Visual Communication market, reopened at Rho Fiera Milano. What makes this event with a strong European character so relevant is undoubtedly the possibility of finding products, technologies and applications from different industrial sectors. An opportunity to meet again the professionals and the protagonists of this market and to update on new technologies and the most innovative applications for the advertising, design, interior decoration, retail and brand industry markets.
Among these, an important space should have been that of Digital Signage, as a natural technological opening of visual communication, which for ten years has been trying to impose itself significantly within this event, but which alas this year too presents no major exhibitors, with the exception of the few companies specializing in LED technology maxi screens.
Therefore, the idea of taking an active part in this event fades again this year, with the profound disappointment and awareness that there cannot yet be in Italy a reference fair for the Digital Signage sector, which would have all the requirements on paper. to intercept the vast public composed not only of professionals and managers in the world of visual communication, but also of architects, designers and exponents of the world of large-scale distribution, retail, transport, the entertainment and entertainment sectors and all those markets that have clearly perceived the added value of Digital Signage.
See you in Barcelona at ISE 2022 – Integrated Systems Europe
from 1 to 4 February 2022, Hall 6, stand G800
